Klarna Sparkonto

Case preview

Launch a stand-alone savings account product in Sweden.


Product designer in a cross-functional team. Collaboration with Product, Engineering, Content Design, Legal, and other designers.





Project summary

Building a savings account from scratch

Sometimes a project goes perfectly according to plan… it’s not this project.

I joined the savings team in the May 2020, when a lot of the infrastructure for the new savings accounts had already been built. Their brief was to build the accounts and migrate users we had on a third-party service to our own. However, as I joined, the goal posts moved: no more migration, only attract new customers. Almost every decision made so far was now on shaky ground.

We launched the product in July 2020 with a very bare MVP (Minimal viable product), and worked fast to improve it.

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