A team within Triple has developed their own video player, in order to better accommodate Triple clients. They’ve decided to make it an open-source project, so it needed some kind of visual representation. The Meisterplayer is a technical product focused on easy implementation and adaptability.


Because the Triple brand is flexible and ever-expanding, I wanted to create a logo that would be able to easily grow with the Triple and Meisterplayer brand while keeping its shape intact. The final pattern is inspired by the visualization of a data stream, implying movement and speed. The biggest challenge was in the shape, to get both the M and play button visible and balanced.

The final product was something my colleagues could work with as they pleased while the concept would stand. The website was designed by Anne Heijkoop and the business cards were designed by Jochem Lubbers.

Pattern iterations
Applied branding